Effective Date: [2 January 2025]
Governing Law: The Data Protection Act, 2019 of Kenya and the associated Data Protection Regulations.

1. Data Controller
   The data controller for your personal data is:
   AMORE Business Systems and Ventures LTD

Contact: [email protected]

2. Scope
   This Privacy Policy applies to all personal data collected, processed, and stored by us through:

• Our website: https://amore.co.ke
• Any other websites, mobile applications, or services we own and operate.
• Our interactions with you via email, phone, or in person.

3. Principles of Data Processing
   In compliance with the Kenyan Data Protection Act, 2019, we adhere to the following principles:

• Lawfulness, Fairness, and Transparency:We process your data lawfully, fairly, and in a transparent manner.
• Purpose Limitation:We collect data for specified, explicit, and legitimate purposes and do not further process it in a manner incompatible with those purposes.
• Data Minimization:We only collect data that is adequate, relevant, and limited to what is necessary for the purposes for which it is processed.
• Accuracy:We take reasonable steps to ensure your personal data is accurate, complete, not misleading, and kept up to date.
• Storage Limitation:We keep your personal data in a form which identifies you for no longer than is necessary for the purposes for which it was collected.
• Integrity and Confidentiality (Security):We process your data in a manner that ensures appropriate security, including protection against unauthorised or unlawful processing, loss, destruction, or damage.
• Accountability:We are responsible for and can demonstrate compliance with these principles.

4. Information We Collect and Why
   We collect information you provide directly to us, which may include:

• Contact Information(e.g., name, email address, phone number): To communicate with you, provide services, and send administrative information.
• Account/Registration Information:To create and manage your account, authenticate you, and provide access to specific services.
• Service Data:Information necessary to deliver a specific service you have requested (e.g., project details, preferences).
• Communication Data:Records of our correspondence.
  We will always inform you of the specific purpose for collection at the point of collection.

5. Legal Basis for Processing (as per the Data Protection Act)
   We process your personal data based on one or more of the following legal grounds:

• Your Consent:For specific purposes where you have given clear, informed, and unambiguous consent (e.g., marketing communications). You may withdraw consent at any time.
• Performance of a Contract:To fulfil our obligations under a contract with you or to take steps at your request before entering a contract.
• Compliance with a Legal Obligation:Where processing is necessary to comply with Kenyan law.
• Legitimate Interests:To pursue our legitimate business interests, provided they do not override your fundamental rights and freedoms (e.g., website security, fraud prevention, improving our services).

6. Data Sharing and Transfers

• We do notsell your personal data.
• We may share your data with:
  • Service Providers:Trusted third-party vendors who process data on our behalf under strict contractual data processing terms (e.g., hosting, payment processing, analytics). These partners are obligated to protect your data.
  • Legal and Regulatory Authorities:When required to do so by Kenyan law, or to protect our rights, property, or safety, or that of others.
• International Transfers:If we transfer your data outside Kenya, we will ensure an adequate level of protection is in place as required by the Data Protection Act, such as through standard contractual clauses or your explicit consent.

7. Data Security
   We implement appropriate technical and organisational measures (including encryption, access controls, and secure protocols) to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.
8. Data Retention
   We retain your personal data only for as long as is necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. Retention periods are determined based on the nature of the data and the purpose for processing.
9. Your Data Protection Rights
   Under the Kenyan Data Protection Act, you have the following rights:

• Right of Access:To request a copy of the personal data we hold about you.
• Right to Rectification:To request correction of inaccurate or incomplete data.
• Right to Erasure (Right to be Forgotten):To request deletion of your data, subject to certain legal conditions.
• Right to Restriction of Processing:To request we temporarily suspend the processing of your data.
• Right to Data Portability:To receive your data in a structured, commonly used, and machine-readable format and transmit it to another controller, where applicable.
• Right to Object:To object to processing based on our legitimate interests.
• Right to Withdraw Consent:Where processing is based on consent, to withdraw it at any time.

To exercise any of these rights, please contact us using the details in Section 1. We may need to verify your identity before proceeding. You have the right to lodge a complaint with the Office of the Data Protection Commissioner (ODPC) of Kenya.

10. Third-Party Links
    Our website may contain links to external sites not operated by us. We are not responsible for the privacy practices or content of these sites. We encourage you to review their privacy policies.
11. Updates to This Policy
    We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other reasons. The updated version will be posted on our website with a revised “Last Updated” date. Material changes will be communicated to you where appropriate.
12. Contact Us
    If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: [email protected]
Phone: +254707365485
Postal Address: Nairobi, Airport North Rd Nyayo Estate Shopping Center Embakasi 290-14